Joel Jones, founder of Landlord Strategy and a participant in the Masters of Business Creation (MBC) program at the University of Utah’s David Eccles School of Business, is transforming how landlords approach property management.
Jones has successfully self-managed his own rental portfolio for more than five years, and has managed 500+ rentals for other landlords in his career. Mastering the art of efficient property management, Jones created Landlord Strategy to help landlords self-manage effectively and avoid costly mistakes.
His platform provides tools, one-on-one coaching, and an essentials online course, designed especially for first-time landlords or those looking for a cost-effective alternative to traditional property-management services. On average, his clients save more than $3,000 annually and reduce their management workload to under an hour a month.
Jones’s journey began as a first-time landlord without the budget for a property manager, forcing him to learn through experience. “When I first started, I didn’t have any systems in place, and I made a lot of mistakes that drained my time, money, and peace of mind,” he said.
This struggle became the foundation of Landlord Strategy, built to empower landlords with efficient management practices that bring them control and confidence. “What makes Landlord Strategy unique is that it’s built from my own experiences,” Jones said. “I’ve spent hundreds of hours developing a streamlined self-management system that our clients can trust.”
Through Landlord Strategy’s one-on-one coaching and online courses, clients have successfully navigated challenging tenant situations, streamlined their property management processes, and gained peace of mind, all while increasing their rental income. The program’s impact has been profound, transforming previously overwhelmed landlords into confident property managers capable of self-managing effectively and efficiently.
With tailored guidance and proven strategies, Landlord Strategy empowers clients to master the intricacies of property management and maximize their investments. Beyond financial savings, Landlord Strategy focuses on raising the standard of the landlord’s experience, creating positive, professional relationships with tenants. Jones envisions expanding Landlord Strategy nationally, helping landlords across the country improve their property management practices.
The Master of Business Creation program is helping Jones improve his business and prepare for growth.
“The MBC program has been pivotal in achieving my business goals by offering the structure, support, and resources to refine my startup and build a strong business strategy,” he said. “It has also connected me to valuable partners, opening doors to collaborations and opportunities that have accelerated the growth and reach of my business. This combination of mentorship, practical learning, and networking is helping me scale effectively and empower self-managing landlords across the country.”
For those interested in learning more, Landlord Strategy offers a free landlord class on its website for landlords considering a hands-on management approach. Jones also has an eBook and offers consultation calls.
“We’re here to change the way landlords do business, helping them avoid costly mistakes and take charge of their investments with confidence and peace of mind,” Jones said. Through Landlord Strategy, Jones is reshaping what it means to be a landlord, setting a new standard for self-managed properties while making a positive impact on the rental industry.
Learn more about Landlord Strategy at landlordstrategy.com.
